Your Family As A Brand
Any venture that will go far and have a lasting success must have a vision. A vision guides every aspect of the organisation, and it creates a certain culture that permeates every detail of the organisation in all ramifications for which the brand is known. Whether it is a Fortune 500 company or a ministry with a global impact or a thriving economy, having a vision is at the centre of their progress.
“Mr. & Mrs. Daniels O.” (You can put your family name here instead.) What do you now have? Say it again. What does it sound like? Does it sound like a company? Yes, of two people…for a real family business. One issue many homes face is that they don’t have a goal/vision for their families. We do for our work, company, ministry, career, but not for family. How sad? This may sound absurd, but it’s the truth. What is the vision statement for your family? Set the vision and direction for the family. This vision should align well with God’s plan and purpose for your family as revealed in His Word.
Why do people start a family, anyway? Is it because they are approaching 30 or the hormones are flowing or they need someone to delegate the duties of a cook and laundry to? Or they have found a vision to pursue and need a companion to help fulfill that purpose? After creation, God gave the first man the task of tending the garden, to have mastery over life, and to populate the earth. The first woman was to help him realise this vision. Today, the vision of the Christian couple is the ministry and to have a significant impact in life together. God gave man a helper—the woman—because there is a vision to be realised by the couple—the brand. O man, but how can she help you when you have set no vision—having nowhere to go? And O woman, have you become the centre of the universe instead of understanding your role as a vision-supporter?
We need to set high standards and stop taking on worldly standards. Your family was made by God and for God, and until you understand that, your marriage will never make sense. Your family vision should be aligned with God’s purpose for your existence. Don’t let your marriage be anchored on romantic feelings, because after a while, the sun will rise over your marriage and reality will set in; as everything normalizes, feelings settle. What will sustain and keep the union going will be the vision that has been clearly stated and written for each party to see, understand and run with.
If you do not yet have a vision statement for your family, make sure you do so this week!
To be continued next week.
– Tope S. Aladenusi
